Writing
The Operator's Notebook
Analytical pieces for senior B2B marketing leaders. Frameworks over trends. Evidence over opinion.
01
The hiring signals boards use to judge marketing leadership
Digital Channel Strategy
11 min read
02
Why AI companies are hiring for the jobs they’re supposed to replace
Digital Channel Strategy
7 min read
03
The Marketing Leadership Role Is Being Rewritten in Real Time
Digital Channel Strategy
3 min read
04
How to Vet Automation Platforms Before You Burn Two Quarters
Digital Channel Strategy
3 min read
05
Where buyer behaviour signals show up before they hit your inbox
Digital Channel Strategy
9 min read
06
How the B2B buying journey is changing in 2026
B2B Buyer Behaviour
13 min read
07
Yellow Cherry Jam’s Human no AI lofi Music in a Real Poppy Field
Content as Commercial Infrastructure
3 min read
08
Creating a Digital Brand Strategy That Resonates with Your Target Audience
Content as Commercial Infrastructure
33 min read
09
B2B lead quality problems usually come from funnel leaks, not traffic
Digital Channel Strategy
6 min read