What I'm focused on now.

Finalizing the Codex migration rollout and converting strategy pages into clearer bottom-of-funnel pathways. Current focus is improving commercial signal quality across channel reporting and tightening content-to-enquiry journeys.

Publishing new insight pieces on channel systems and attribution decision quality, focused on where to place the next pound of budget.

Studying how teams operationalize the 95/5 framework beyond messaging, especially in budget allocation, measurement structure, and demand capture sequencing.

Taking limited advisory and workshop engagements for leadership teams that need channel strategy tied directly to commercial outcomes. Send team context and constraints via the contact page.